FACILITATOR: Lucy Revill, The Residents

Social Media and blogging is something that when done well can dazzle or when done poorly can let your brand, whether personal or professional, down.

However, like making a map of a landscape in unfamiliar terrain, you have to wander for a bit around to work out where you are. Learn from self-taught blogger Lucy Revill about the tips and tricks for blogging successfully. Lucy has been blogging for four years. While the first three were the perfect example of what NOT to do, in the last year Lucy has gained a following on her blog www.theresidents.com, resulting in 17,000 unique views last month and over 8K followers on social media.

She will work with each group, based on skill level, on one of three classes, chosen by you. Basics will cover equipment, hosting platforms, writing basics and how to integrate social media. Intermediate will cover tips on posting consistent content, the importance of photography, story telling and more advanced social media. Advanced will focus on how to develop your personal brand through blogging, how to add value, creating aspirational content and sales funnels. You will leave with an understanding of what to improve, where to focus your efforts and a plan about how to deepen your own blogging and social media journey.

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